Use of the Chat Service on WhatsApp
Our company offers customer support through WhatsApp. By using this channel, users can send us messages to receive support, information, or assistance regarding our products and services.
Data Controller
TRANSFER TRADE SRL Via Solferino, 7 cap. 20121 Milan (MI) VAT and Tax Code 03948990282 Email address of the Data Controller: commerciale@t-trade.it
Types of Collected Data
Through the WhatsApp chat, we collect the following data:
- First and last name (if provided by the user in the message or associated with the WhatsApp profile);
- Phone number (associated with the WhatsApp account);
- Content of the messages sent by the user, including any attached files, images, or documents;
- Usage metadata (such as the date and time of messages).
Purpose of Data Processing
The data provided by users via WhatsApp chat are processed for the following purposes:
- To provide assistance and support to users;
- To respond to users’ questions or requests;
- To improve our services based on requests and feedback received;
- To monitor and optimize the quality of our customer service.
Use of Artificial Intelligence Service
To improve the efficiency and quality of the responses provided, the data exchanged in the WhatsApp chat may be processed by our Artificial Intelligence (AI) service.
The AI is used to:
- Analyze users’ messages and identify their needs;
- Generate automatic responses or suggestions to assist operators in providing timely and accurate answers;
- Offer a better personalized support experience.
Data Processing and Protection Methods
The data collected through WhatsApp is processed in compliance with applicable data protection regulations (GDPR).
In particular:
- All data is processed securely and confidentially;
- Access to data is restricted to authorized personnel and the dedicated AI system, which is used exclusively for the purposes described; the AI service provider has been duly appointed as an external data processor to store data on our behalf;
- We do not use the data for purposes other than those explicitly stated in this privacy policy without the user’s consent.
Data Retention
The data collected via the WhatsApp chat is retained for the time strictly necessary to fulfill the purposes for which it was collected, unless longer retention periods are required by law.
Users’ Rights
Users have the right to:
- Access their personal data processed by us;
- Request correction or deletion of their data;
- Object to the processing of data for legitimate reasons;
- Request limitation of data processing;
- File a complaint with the competent supervisory authority (Data Protection Authority).
To exercise their rights or for further information about the data processing, users can contact us by sending a message to the email address: commerciale@t-trade.it
Information on WhatsApp
Please note that WhatsApp is a messaging service managed by WhatsApp Inc., which acts as an independent data controller for data processing according to its own privacy policy. Users are therefore invited to consult WhatsApp’s privacy policy for further details.